Privacy Policy

About Privacy Policy

Last Updated: Oct. 29, 2025

The City of Rockville is committed to protecting your privacy when you visit and use our website, www.rockvillemd.gov. This policy explains what information we collect, how we use it, and your rights. By using our website, you agree to the terms below.

Information We Collect

We collect information in two main ways:

  • Information you give us, such as through forms, emails, or service requests.
  • Information collected automatically when you visit the website.

Depending on how you interact with the site, we may collect:

  • Name.
  • Phone number.
  • Email address.
  • Mailing address.
  • Contact preferences.

In some cases, and only when allowed by law or with your consent, we may collect sensitive information, such as Social Security numbers or information about race or ethnic origin (for example, as required for specific programs or services).

When you use the website, our systems automatically collect certain details, such as:

  • Your IP address and browser type.
  • Device information (e.g., computer, phone, or tablet).
  • Pages visited, searches made, and actions taken on the site.
  • Approximate location based on your IP address or, if enabled, your device’s GPS.

You can turn off location sharing in your device settings. Some website features may not work fully if you do.

How We Use Your Information

We use the information we collect to:

  • Provide and manage city services you request.
  • Respond to your questions and support requests.
  • Send updates, such as service changes, website notices, or policy updates.

Cookies and Website Tracking

We use cookies and similar technologies to help the website work properly, keep it secure, remember your preferences, and understand how people use the site.

We may use tools like Google Analytics to track website usage and improve our services. You can control cookie settings through your browser.

Use of AI Tools

Some website features may use artificial intelligence (AI) or machine learning, provided by trusted third-party vendors such as OpenAI. If you use these tools, your input and output may be shared with these vendors so the tools can function properly.

How Long We Keep Information

We keep personal information only as long as necessary to provide services or meet legal requirements. When we no longer need it, we delete or anonymize it. If immediate deletion isn’t possible (for example, in backups), we store it securely until we can delete it.

How We Protect Your Information

We use reasonable security measures to protect your information. However, no website or electronic system is completely secure. We recommend using our website on secure networks and devices.

Your Privacy Rights

As a Maryland resident, you may have the right to:

  • Know if we are collecting your personal information.
  • Access your personal information.
  • Correct inaccuracies.
  • Request deletion of your information.
  • Get a copy of information you’ve shared with us.
  • Opt out of certain types of data use, such as targeted advertising or data sales (which we do not engage in).
  • Limit the use of sensitive information.

Some of these rights may be limited by law. We do not collect or use sensitive information to infer personal characteristics about you.

Social Media

The city uses social media platforms to share information and engage with the community. Your interactions with the city on these platforms are governed by our Social Media Policy and the terms of use of each platform. We encourage you to review these policies when interacting with us through social media.